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Why Choose CCA

Why Investors & Developers choose CCA to plan and operate their clubs.

“Meeting and exceeding investors and members expectations”

 CCA provides tailor made solutions for each project in accordance with the local business and social environment. CCA will deliver:

• Capital cost savings – by early involvement in support of the Owner’s project team:

– selection process of architects and designers

– commercial planning

– optimised facilities programme

– interior design mood boards

– control of interior fit out

• An international Club Management Company – with a proven track record and global expertise

• Correct positioning of membership – in terms of marketing, public relations and hands-on membership marketing to maximise membership sales

• Dynamic membership sales – higher and sustainable membership recruitment levels

• Marketing, effective Public Relations and Social Media Management

• Member satisfaction – is key to the success of the club. The principal business  of the private members club is its members and their satisfaction

• Superior operational standards – providing all specifications for superior service standards, exceptional cuisine and successful events

• Measurement of quality service and standards – through Quality Audits

• Recruitment & training – of key management and staff in the specifics of the  private members club’s superior operational standards and service

• Tight financial controls – through budgeting, monthly financial reports, quarterly management reports and internal audits

The inclusion of a private members club within a project imparts a feeling of quality to the business and social atmosphere of the development adding prestige and value to its location. For developers, this has distinct economic advantages – first class facilities improve rental rates, accelerate initial leasing and help retain the appeal of an existing complex. Country clubs are also renowned for their impact on appreciation of residential land value.

The CCA advantage are many…

  • Experience in all functional areas such as project management, accounting, finance, marketing and sales, food & beverage, human resources, athletic and spa operations, club software, recreation, club management systems and retail mean effective management systems, controls and strong operating performance
  • Correct positioning of the membership in terms of marketing and public relations followed by effective hands-on sales management so that membership sales are maximised
  • Recruitment and training of key management and local staff in the specifics of the private club industry. CCA also proved its’ ability to recruit and keep top quality staff
  • Merchandising of all front-of-house areas including leisure and spa operations, pro-shop, food and beverage outlets, club suites etc. to maximise the operating profits of the club

All these specific factors together ensure that the investor receives a superior rate of financial return through higher sales and lower costs, than if the club was developed by another party with no club expertise.

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